Fast Fashion in the Philippines Retail Market
The fashion industry used to introduce new trends every season before the invention of the internet. Fast Fashion is now developed by releasing collections every week and producing them immediately after release. Fast Fashion is defined as mass-market retailers producing inexpensive clothing rapidly. Fashion trends are usually utilized in these collections, from catwalk shows, celebrities, or cool street styles gaining popularity on social media. 'Fast Fashion' refers to these trends being brought to consumers promptly and at an affordable price. Even the cotton growth cycle is manipulated to meet consumers ' demands for new fashions and the industry's thirst for profits in this fast-paced world. The rise of Fast Fashion in the Philippines Large retail chains such as Zara, Uniqlo, and Forever21 have infiltrated our malls, and cheap, low-quality mass-produced Fashion is flooding our retail shops. The Filipinos have traditionally followed a 'tiangge' culture (a ...