The Impact of Direct-to-Consumer Business Models on Digitization
D2C has dominated the market with the advancement of technology and utilization of the digital platform to serve the e-commerce purpose. Direct to Consumer is more trending to attract the audience to its store without much effort as performed earlier. The earlier way was difficult to handle the market sales as it looks for door-to-door sales. The modern way of selling products is quite convenient and effortless to grab the consumer's attention. A single click will make your purchasing easy. During the pandemic, the business's survival, growth, and online marketing was the ultimate solution to add the service to the customers. The shift from offline to Direct to Consumer business strategies has changed the shopping pattern of the consumers. The consumers get in touch with the manufacturer directly. Direct communication makes the consumers share their experience with the dealer to change, modify or update the brand stock and deliver the latest model or version of the product...